The Mobile Marketing edition

I was recently honoured to be asked to participate in the 17th edition of the Digital Edge podcast interviews - which is all about the Mobile Marketing.

"The Digital Edge is a new weekly podcast brought to you by Cambrient which will expose you to the inner workings of digital marketing, and profile some of the biggest stories in the business."

The list of contributors to this edition rank exceptionally high in the SA market space and all from different areas within the mobile marketing arena which makes for an interesting listen with various opinions relative to the spaces being worked in.

Michael Laws:
Michael is a Portfolio Manager for Mobile Marketing at Vodacom. He runs the "Adme" division, another part of the massive Vodacom mobile advertising offering.

Angus Robinson:
Angus is the founder of Brandsh Media -- a specialist mobile and social media agency -- and is closely involved with Cerebra Communications. He is active in the mobile industry and sits on Waspa's management committee, the mobile VAS industry's self-regulation authority. He has been in the mobile, media and internet industries since 1994 with the likes of MTN, MIH/Multichoice, Metropolis, Striata, and most recently iTouch.

Simon Davis:
Simon has a diverse background, including work on pioneering mobile social networks, launching B2B and Consumer e-commerce websites and working on commodity trading systems for a variety of companies including Socialight, AngloGold-Ashanti, MKS Finance and JPMorgan. FMBA Columbia University (USA), BA Philosophy (University Witwatersrand SA).

Jason Xenopoulos:
Jason is a filmmaker and entrepreneur whose media ventures have covered the areas of film, television, music and the Internet. His first feature film as writer-director, Promised Land, was released in January 2003 in Cinema Nouveau and Ster-Kinekor theatres across South Africa.

Saul Kropman and Jarred Cinman have delivered exceptionally well with this initiative and if you are working in the digital space I'd highly recommend subscribing to their feed.

Download the podcast here (view all relative links) and pass on your feedback - it would be great to stimulate more of a discussion around this topic as there are so many various areas of focus with so much scope and not to mention lessons to be learn't.