Wednesday, 18 June 2008

Mobile Marketing Success

With all my bleating on about the value of marketing/interacting with
one's customer via a mobile phone platform I thought it prudent to share
the results of a campaign recently run - admitadly it was a relatively
small campaign - couple of hundred, however the response to the
campaign was astounding!

Of the customers targeted audience;
88% were capable of receiving Multi Media Messaging on their mobile
phones and
45% responded to the campaign

Where other than through social networking is it possible to have such
high rates of response?

I am absolutely convinced that without doubt the mobile phone has to be
one of the most powerful media platforms ever experienced.

Love your Work!

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