Great examples of Mobile Campaigning;
http://www.mobiadnews.com/?p=1925
http://www.mobiadnews.com/?p=1842
http://www.mobiadnews.com/?p=1326
http://www.mobiadnews.com/?p=1519
http://www.mobiadnews.com/?p=2353
http://www.mobiadnews.com/?p=2226
Need I say More?
Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Wednesday, 9 July 2008
Friday, 23 May 2008
Mobile vs Traditional Media
The toughest part of running any form of marketing activity is the basis on which one measures its success. Ultimately we all anticipate a positive impact on to the bottom line - Effectively, more sales, new customers.
Defining the outcome of an activity is relatively easy, therefore justifying the spend in some instances is generally acceptable, for most corporate departments - for example placing an advert in an audited publication where you know you'll have a reach of a predefined readership and audience of 2 million – is justifiable.
What I fail to grasp, with most publications is how they actually justify the spend to their customers. There is no definitive outcome and no definitive measurement - in other words as an advertiser I have NO idea who has been impacted by the advertisement I have placed. I have no clue whether new customers are as a result of my Print, Radio, Television or Outdoor media.
This poses a problem for me personally for when I look at the power of Mobile Media vs. the traditional methods. Through Mobile media I can now categorically control my market. I can target specific industries, LSM groups and drive regionally based activities. I can also define the level of interaction I engage with my customer and most importantly I can measure the outcome of any activity driven through this medium. Have a look at what Grapevine Mobile is doing www.grapevine.co.za.
Every activity has an outcome and every campaign is linked through to a Mobi-site where a new form of interaction with customers has been defined.
This together with the power of social media marketing in my mind have to be the only platforms that offer definitive outcomes and in my opinion is the NEXT generation of engaging/interacting with ones customers.
Vive L’Mobile.
Defining the outcome of an activity is relatively easy, therefore justifying the spend in some instances is generally acceptable, for most corporate departments - for example placing an advert in an audited publication where you know you'll have a reach of a predefined readership and audience of 2 million – is justifiable.
What I fail to grasp, with most publications is how they actually justify the spend to their customers. There is no definitive outcome and no definitive measurement - in other words as an advertiser I have NO idea who has been impacted by the advertisement I have placed. I have no clue whether new customers are as a result of my Print, Radio, Television or Outdoor media.
This poses a problem for me personally for when I look at the power of Mobile Media vs. the traditional methods. Through Mobile media I can now categorically control my market. I can target specific industries, LSM groups and drive regionally based activities. I can also define the level of interaction I engage with my customer and most importantly I can measure the outcome of any activity driven through this medium. Have a look at what Grapevine Mobile is doing www.grapevine.co.za.
Every activity has an outcome and every campaign is linked through to a Mobi-site where a new form of interaction with customers has been defined.
This together with the power of social media marketing in my mind have to be the only platforms that offer definitive outcomes and in my opinion is the NEXT generation of engaging/interacting with ones customers.
Vive L’Mobile.
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