I have had the priveledge of personally being involved in this campaign, where we developed the Mobi-site and mobile Multimedia components. Needless to say I am very proud of what we have accomplished and as such am posting the official press release on my blog.
The campaign is SENSATIONAL with Wyclef Jean and Fergie - teaming up to record and produce the winners track. Motorola have moved into the music scene with their Rokr range of phones as well as the incredible w230, which is a low end phone with multimedia capability and comes with a 2gig memory card - for R566. Mindblowing!
This campaign is well positioned with their strategy and is set to give local talent a step up to the international platform of musical stardom. If only I could sing!
US Superstars Wyclef Jean and Fergie team up with Motorola for SA MOTOROKR™ STAR
Johannesburg, South Africa – 14 November 2008 – Motorola, Inc. (NYSE: MOT) today announced the launch of MOTOROKR STAR, a sensational competition to discover and promote new musical talent.
The competition, which will be judged by music icons and Motorola brand ambassadors Wyclef Jean and Fergie, gives one South African finalist the chance to experience the life of a superstar with an all expenses paid trip to New York. One budding pop star will then be chosen to win an amazing prize, which includes the chance to record a brand new song specially written by Wyclef Jean for the competition, vocal coaching by acclaimed singer Fergie and a recording contract with a major record label.
“We are so excited about the launch of MOTOROKR STAR,” said Andrew Morely, Vice President of Marketing for Mobile Devices EMEA, Motorola. “Our ROKR products give music fans a portable way to enjoy their music; twenty-four hours a day, seven days a week. This competition is going to be a fantastic way to unleash a new breed of musical talent for consumers to experience.”
The MOTOROKR™ STAR COMPETITION
Entry
Participants can submit entries in three ways:
Mobile Submit a video audition to www.motorokrstar.mobi
Web Submit a video audition to www.motorokrstar.com
Live From 1st Nov 2008, the MOTOROKR Star Audition Booth tour will visit six major shopping centres across the country to allow participants to record and upload their entries in a recording booth.
Voting
Members of the public can log onto www.motorokrstar.com and vote for their favourite entries.
In January 2009, the 100 most popular tracks will be judged by a panel of music industry experts to find the top 10 entries for South Africa.
Finalists
The top ten SA finalists will be announced and the South African winner will be selected by Sony Music and Wyclef. The SA winner will receive an all expenses paid trip to New York to participate in the final leg of the competition and the nine runners ups will each receive a MTN Exploded Management program.
Winner – THE MOTOROKR STAR
An expert judging panel, which will include Wyclef and Fergie, will then choose the ultimate winner. The MOTOROKR STAR will receive:
- A recording contract with a major record label*
- Vocal coaching by Fergie
- A 12 month management deal* with Maximum Artist Management, whose clients include The White Stripes, Eva Longoria and Elisha Cuthbert
- The opportunity to record a song specially written by Wyclef Jean for the MOTOROKR STAR competition
Celebrating the ROKR range
The MOTOROKR STAR competition celebrates Motorola’s ROKR™ range of mobile phones.
Lose yourself in Music with the MOTO W230’s onboard MP3 player, stereo FM radio and dedicated music keys for quick access to and control of your music. With up to 1GB expandable memory, upgradeable to 2 GB you can store up to 500 songs for your entertainment. RRP R566
The flagship ROKR product, the E8 uses Modeshift™ technology to seamlessly shift between talk, music and pictures. The haptics keypad technology and the Fastscroll navigation wheel make for the perfect combination of style and function.RRP R2499
One moment ROKR EM30 is a mobile phone. The next, it transforms into your favourite music player. It uses Motorola’s innovative ModeShift technology to illuminate the keyboard — red keys illuminate in music mode and a brilliant blue keypad appears in phone mode — to take users from talk to text1 to complete music immersion at the touch of a button. With colourful cues that let users know exactly which mode they are in, the ROKR EM30 connects the sounds that matter most: family, friends and favourite artists. RRP R1999
The EM325 offers a genuine music-player experience with immediate access to a stored music library or built-in FM radio with Radio Data System technology. The EM325 includes up to 2GB optional removable microSD storage, which gives users plenty of space for their music. RRP R 999
* Subject to individual contracts being signed
About Motorola
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
About MOTOROKR STAR
For terms, conditions and further information, please visit www.motorola.com/motorokrstar or SMS ROKR to 39066.
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